2 for 1 special - Episerver Business User Program for Commerce Cloud

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  • Regular price $ 1,200.00 USD


Quantity 1 = 2 Business User Programs

This is a personal offer for those that participated in the Come Back Stronger eLearning initiative plus a colleague.  Don't forget to include the name and email address of the colleague you’d like to enroll as well in the Notes section.  Please email education@episerver.com if you have any questions. 

Program Description

This self-paced, blended learning program is comprised of courses that explain and demonstrate the features of Episerver Commerce and how to use them.  Also included is 3 hours of online Instructor-led Coaching (ILC) sessions with an experienced instructor.  At an introductory session, you and your designated coach will discuss the program and decide on a custom schedule based on your experience and current needs.  The frequency and duration of subsequent sessions will be decided by the two of you.

Each of the eLearning courses contains modules to review, short quizzes, demonstrations, and references to extra materials for self-study.

You will have access to all that is included in the program for the duration of 6 months (including updates to the training during this time).

Audience

The Business User Program for Experience-Driven Commerce is aimed at merchandisers, marketers, editors and administrators.

Recommended Prerequisites

No prior knowledge or experience is required, just a willingness to learn and a positive attitude.

Agenda

Episerver CMS – Basic Editing

  • Getting Started with Episerver CMS (Editor User Interface)
  • Content types (pages, blocks/forms, assets)
  • Roles (Developer, Editor/Approver, Administrator, Visitor/Member)
  • Creating/modifying website content (pages/blocks)
  • Publishing content
  • Hyperlinks
  • Uploading image/files\
  • Preview, compare, reorganize content
  • Gadgets, reports
  • Managing multiple languages

Episerver CMS – Advanced Editing

  • Web forms
  • Improving Search Engine Optimization (SEO)
  • Monitoring page/site traffic with Google Analytics
  • Optimizing conversion rates with A/B testing
  • Visitor groups
  • Content personalization
  • Promoting content through social channels

Episerver Commerce for Merchandisers

  • Episerver Commerce Overview
  • Commerce content
  • Adding entries
  • Displaying content
  • Marketing
  • CSR User Interface Beta Preview

Introduction to Episerver Personalization

  • Personalization products & services, terms
  • Rules-based personalization
  • Integration choices
  • Tracking & regulations
  • Visitor profiles
  • Visualizing visitor journeys & profiles
  • Personalization using profile segments
  • Getting content recommendations
  • Experience-driven commerce
  • Product feed, recommendations
  • Reporting & attribution model
  • Email – sending recommendations, triggering
  • Omni-channel tracking & recommendations

Episerver Personalization - Perform for Editors

  • Creating a Merchandising rule
  • Reports

Episerver Personalization - Reach for Editors

  • Episerver Reach Overview
  • Create a mail campaign - Styling
  • Create a mail campaign - Configuration
  • Create a mail campaign - Preview and generate code
  • Create a Trigger campaign - Set up connection
  • Create a Trigger campaign - Set up action
  • Create a Trigger campaign - Set up trigger

Episerver CMS – Find for Editors

  • Introduction to Episerver Find and Search Engines
  • Ranking and weighting settings
  • Features of Episerver Find
  • Synonyms and best bets
  • Language support
  • Presentation of search pages
  • Faceting and categorization
  • Search-driven navigation
  • Dynamic landing pages
  • Search statistic reports
  • Indexing reports and troubleshooting

Episerver CMS – Administrator

  • Getting Started
  • Managing groups and users
  • Managing access rights (permissions)
  • Defining approval processes (review)
  • Scheduled jobs
  • Visitor Groups
  • Managing websites and languages
  • Customization and configuration

Introduction to Episerver DXC Service

  • Understanding Episerver DXC Service
  • Understanding Operations
  • Deploying to DXC Service
  • Optimizing Websites for DXC Service